Pink bras and pink ribbons have come to represent Breast Cancer Awareness Month in Florida and across the nation.

But pink pumpkins?

Shoppers can get their gourds on at any Sweetbay Supermarket by picking up an unusually hued pumpkin for $6.99. Don't call them jack o' lanterns. Jill will do.

Sweetbay is selling pink pumpkins through October. They are not dyed but a pumpkin variety known as Porcelain Doll. A portion of proceeds from sales will go toward breast cancer research.

The supermarket is working with the Pink Pumpkin Patch Foundation to organize the sales. Other retailers include Home Depot.

Click here to see a complete list of retailers.