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SRQ Airport Wants Passengers To Pledge To Use Airport

SRQ Airport is launching a "Do You SRQ?" campaign for travelers to fly out of the airport when they can as the airport is also exploring to expand service and destinations.

 

Knowing that AirTran is set to end service in August, SRQ Airport officials are launching a campaign to keep passengers flying out of SRQ instead of Tampa or Ft. Myers.

"It's not a lack of passengers going on aircraft that has hurt this community," said Rick Piccolo, president and chief executive of Sarasota-Bradenton International Airport. "It really is a level of competition. It's also the level of support of people willing to go to other airports."

Piccolo announced a $130,000 campaign called "Do You SRQ?" where the airport hopes to have businesses and individuals pledge that they will check flight options first from SRQ when planning business travel.

The program touts that the airport contributes nearly $1 billion to the annual economic impact, no toll roads to get to the airport, convenient parking and not having to stand in security lines and baggage check for two hours.

The airport loses 1 million trips to Tampa, followed by 237,000 trips out of Ft. Myers' Southwest Florida International Airport and 125,000 trips out of Orlando International Airport. That adds up to $4.5 million in local sales taxes for flights and $756,000 in sales tax from car rental gas purchases, according to an airport study.

This program aims to reduce the "leakage" by 3 to 8 percent annually during the next five years.

A big part of the pledge is if a passenger can't find a flight to their destination, they will fly on a carrier that serves SRQ. 

Essentially, the pledge targets both Tampa International Airport and Southwest Airlines, which is shedding the AirTran name and rolling it into their Southwest badging and operations.

And Piccolo is not shying away from that.

"With the decision of Southwest going up to Tampa, what they have said to the local community is, 'We can get your business without supporting your community. We can get your business without generating jobs here We can actually take jobs away. We can take tax revenue away from you. We can take economic impact away from you and you will still support us,'" Piccolo said.

The average SRQ round trip ticket costs $27.54 more than Tampa International, according to an airport study, but Piccolo boasts the "price premium" at Sarasota International for the good service. And $20 of that is for hub taxes to land at a connecting destination, he explained.

"It keeps a good level of air service here because our carriers make money, our carriers are profitable. Even AirTran was profitable by the way, here. [The loss of AirTran] is a change in model when Southwest acquired them," Piccolo said.

The "leakiest" destinations for folks to choose another airport in the Sarasota-Tampa area are Chicago, New York, Boston, Piccolo said. 

Right now, JetBlue, Delta, U.S. Airways and United/Continental serve domestic flights and the airport is making up for Air Tran in Chicago and New York, but still has a gap in the Midwest and at Thurgood Marshall Baltimore-Washington International Airport, which is a major hub for Southwest.

That will seem to leave Orioles fans in Maryland wanting to come to Sarasota for Spring Training the option to either fly into Tampa, or if they want to stay with SRQ Airport, fight car traffic on one of the nation's busiest and most congested corridors from Baltimore into Washington hoping they can make their flight at Ronald Reagan Washington National Airport on U.S. Airways. Piccolo admits because Southwest's presence at that airport it would be difficult to pull off. 

"We're trying very hard to find replacement for those, but it's a difficult one because Southwest has such a large hold on that location," Piccolo said. Southwest is also a longtime predominant advertiser in Oriole Park at  Camden Yards and on Orioles broadcast. How that relationship could effect marketing for Spring Training flights to Sarasota is unknown.

One option is to offer direct service to Baltimore without having to change planes at the layover destination, he added. 

"If we're not going to get non-stop service, we're at least trying to get direct service," he said. Currently on direct flights to BWI, AirTran passengers had to change planes in Atlanta.

JetBlue or other SRQ carriers like Delta, U.S. Airways or United could be options as all offer flights originating from BWI.

What seems to be a better bet is for Pirates and Marauders fans. SRQ airport will target Pittsburgh Pirates fans who want to come to Bradenton for Spring Training, Piccolo said, exploring direct or non-stop service to the Steel City. 

Bringing that Bradenton connection should help attracting more Manatee County residents to the airport. An airport survey showed that less than 80 percent of Manatee residents considered SRQ as their home airport where about 88 percent of Sarasota County residents consider SRQ Airport their home airport.

The key in getting service that customers will pay for is offering non-stop service, Piccolo explained.

"We'd like to get more Midwestern service," Piccolo said. "With United, we're looking at things like Newark, and we're really going after some Western service."

That plays into the leakage strategy as one study showed the airport that it loses 100,000 passengers to Tampa International for destinations to the West.

The airport also submitted an application for the federal  Small Community Air Service Development grant program that would pay $500,000 to support a new westbound service, he added.

If that would be approved, Piccolo the airport's options include one of the following:

• United could service Houston, 

• American Airlines to fly into Dallas

• Delta to Salt Lake City

• Frontier Airlines to Denver 

Piccolo had ranked the service to Houston first followed by flights to Dallas.

"We had good service to Indianapolis and Milwaukee on AirTran — good Midwestern towns that hopefully find some other places, too," Piccolo said.

The airport is flashing incentives to carriers such as an offer of up to $615,000 for single, daily service in marketing and fee abatements. 

"An airline can absolutely operate here for a year, virtually for free," Piccolo said. "You can't get any cheaper than free."

Another strategy to boost flight inventory for SRQ, Piccolo said, is to offer direct flights to destinations where changing carriers wouldn't be necessary, but instead, just changing planes. 

That comes in the form of talks with Silver Airways to provide a charter-type service to Ft. Lauderdale, the Florida Keys and Miami using 19-seat beach crafts and 34-seat Saabs, Piccolo said. Silver was formerly called Gulfstream International Airlines. Silver is a Star Alliance member, putting it into the network of United for flight booking. 

"They hub in Ft. Lauderdale and do a lot of island flying as well," Piccolo said. "We have had discussions with them about getting service into South Florida, which would hook people down into the islands and ultimately in Miami and would get them a gateway into South America."

Silver also claims Tampa International as a hub, according to its website.

Do you want to pledge to SRQ? E-mail pledge@srq-airport.com for more info or print out the PDF above and mail to the address printed on the form.

Other SRQ Airport Stories:

 


Related Topics: Do You SRQ, SRQ Airport, Sarasota Airport, and Sarasota Flights

Chuck Raposa

8:07 am on Thursday, June 28, 2012

I have used SRQ but I would rather use Fort Myers Airport. I live in North Port and Fort Myers is easier to get to plus it's faster parking, checking in and returning! 5 stars for Fort Myers and 2 stars for SRQ.

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Nick Fields

8:12 am on Thursday, June 28, 2012

The flights from SRQ are way more than $27 more than Tampa. Plus the parking is more expensive and it's not even covered! The worst part is you can never get a direct flight to where you want to go. I'd much rather drive across they bay for a cheaper direct flight. You will save time and money in the long run.

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Cindy Barnes

8:44 am on Thursday, June 28, 2012

I agree with Nick. I have never found flights less than $90-$125 for flights out of Tampa. You can not drive to TPA, park and drive back for $27, so if that were true SRQ would be packed. The direct flight issue is important to alot of people. You can drive to TPA for a flight and not only save money but usually a few hours of your time. I would love to fly out of SRQ but most of the time it does not work for me.

Cathy

8:15 am on Thursday, June 28, 2012

Jet Blues addition of LaGuardia disapoints. It requires people to go to and from Long Island which like JFK are in Queens County of New Yor City. Had they chosen White Plains, they would have really offered travelers from NY, CT & NY an opportunity to save a boat load of time and traffic hastles.

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Ed Blackman

8:20 am on Thursday, June 28, 2012

They'll get more traffic by lowering their landing fees, so United/Continental will restore service to Newark!!

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Ida Blanck

6:12 pm on Thursday, June 28, 2012

I agree we need to get to Newark and so that letsSRQ out.

Austin Paramore

8:43 am on Thursday, June 28, 2012

Long term parking rates: TPA - $15 per day / SRQ - $11 per day. And smart people would generally get a ride or take a shuttle/taxi to the airport for lengthy trips to avoid parking fees, especially if SRQ is closer to home, which is the point of this effort. They are trying to get Sarasota residents to use SRQ. I also challenge anyone to truly compare the ease of use to another airport. How could anyone say that an airport is easier than SRQ? It literally takes me an average of 15 minutes from the time I pull in the airport to the time I'm at the gate I'd pay $100 more for a trip out of SRQ over TPA, and I happen to like TPA.

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Charles Schelle

9:11 am on Thursday, June 28, 2012

I learned about the parking the hard way two weeks ago when the total came to $44. I definitely should have taken a cab. I flew on AirTran to BWI round-trip on full flights, so even off-season that demand is there. I'm admittedly cheering for another BWI service because, you know, I would like to see my family in Maryland every once in a while. And like most passengers, I'd love to see non-stop service instead of laying over in Atlanta. It's not the switching planes that bothers me there as much as what seems like eternal journey from runway to gate.

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Nick Fields

9:18 am on Thursday, June 28, 2012

No one parks long term at Tampa. Everyone parks in the economy garage. Its $9 compared to SRQs $11 long term and $13 short term. Plus you get to park in a garage. There's nothing like a long flight then walking across a parking lot in the rain to get to your car. SRQ is only piratical in the rare occasion you can get a direct flight. I due hope they start service to Hobby, Huston. I fly there a few times a month.

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Gary Newcomer

7:40 pm on Wednesday, August 15, 2012

Long Term Parking rate $8/day at TPA, just across street from airport at great covered facility! I use it all the time.

Lois A Levin

8:45 am on Thursday, June 28, 2012

We love flying in and out of SRQ but are forced to go through Tampa (and to rent a car) because the non-stop flights from Boston are few and if you dont grab them months in advance the fares are prohibitive. The 1 stop flights take twice as long, so the 1 hour drive to and from Tampa is the better option.

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Benny Henson

9:01 am on Thursday, June 28, 2012

We need new manegment at SRQ, all they do is continually TRY to get people to fly from there...now they're laying a guilt trip on us for making our own choice.
Do you know how many millions of your tax dollars are wasted at SRQ every year-with no results...it's a crime. Fire Piccolo, get a new board and start over.

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Jan

9:03 am on Thursday, June 28, 2012

I travel frequently for business and always check SRQ first as the drive is about 1/2 the time of the drive to TPA. Unfortunately, I usually need a morning flight out and an evening return flight. There are not many options out of SRQ at a reasonable price. Example: Flight to Cincinnati-SRQ - $460 Delta thru Atlanta. Tampa - $282 NON-STOP. SRQ to NYC - JetBlue doesn't have an early am flight - Tampa has several and at a lower price.
It's very considerate of Mr. Piccolo to consider the multitudes of travelers coming in to our area for spring training two months each year, but there are 10 more months. I'd like to see how many persons are coming in annually from which originating city. Yes, Tampa is a long drive, but you can get through security faster - SRQ has the slowest security I have EVER gone through, even when it isn't busy.

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Lauren Miscannon

9:26 am on Thursday, June 28, 2012

Would love to us SRQ, but they never have cheaper or direct flights to BWI. I have two children who are only 12 and 10 and don't want to pay the unaccompanied fee for the most airlines. But Airtran allows 12 to fly as an adult. Why are they leaving!!!

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Priscilla

9:29 am on Thursday, June 28, 2012

I live in Sarasota and would love to use SRQ to fly south to Ft. Lauderdale or Miami. American Airlines stopped using SRQ which was an enigma because ALL of their flights were packed solid. They could not have been losing money. They actually needed larger planes to accommodate the amount of potential customers they had and maybe add another flight in the am and the pm. There are NO NO flights out of SRQ going to the Miami area and am not sure some 20-passenger plane is going to do it for me - I get claustrophobic in small planes. I hate having to drive to Tampa but it is true that the prices are cheaper. Recently, my husband and I found a one-way ticket from SRQ-ATL-STT for about $75 more than the TPA flight. We paid the extra money and was sooooo happy to leave out of SRQ. If the prices with the same airlines in TPA are so much cheaper -- WHY??? Why is it so expensive on Delta to go SRQ>ATL than TPA>ATL? SRQ desperately needs a South Florida connection. Please do that and I will use SRQ forever.

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Judy

9:45 am on Thursday, June 28, 2012

Love flying out of the SRQ, easy to reach in 15 minutes from home and never paid higher than $25.00 more for a trip to Boston, My only concern we need more Airlines with a Direct flight to Boston and I know we would have more people using SRQ for convenience.

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Bayard Porter

10:03 am on Thursday, June 28, 2012

We check the cost of using SRQ rather than TPA everytime we travel. In TPA we figure parking, the drive and time, and cost (or renting a car at each end). SRQ is chosen if within $50 per person more. SRQ rarely wins. We recently flew from Paris to Miami to TPA. Flying into SRQ would have been $700 more per person.

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Gary Bauer

12:50 pm on Thursday, June 28, 2012

As snowbirds from Canada with a home in Sarasota we would love to use SQR but, as many have noted above, the fares are always more expensive than Tampa or Ft. Meyers and there are seldom any direct flights from the Niagara / Buffalo airports. SQR needs to partner with a discount airline to attract more passemger traffic.

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Charles Schelle

2:52 pm on Thursday, June 28, 2012

Would anyone use or support JetBlue more as a major replacement at SRQ? The fares were somewhat competitive with Southwest and actually ranked higher than any airline for customer service this year.

Barry St Claire

1:45 pm on Thursday, June 28, 2012

SRQ is allways the most expensive by $200.00 or more than TPA or RSW sorry cant use it when im not a 1% er

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Vizsla

1:56 pm on Thursday, June 28, 2012

Earlier this year I got a flight to Greensboro at 215.00 round trip, I doubt I could get a flight for 15.00 from TPA.

Charles Schelle

2:49 pm on Thursday, June 28, 2012

Here's one comparison I had wrote in December when Delta said they would fly daily from SRQ to LaGuardia: "As of Tuesday night, a flight from SRQ to LaGuardia on Dec. 15 in economy class sells for $309.60 through Delta. A return flight on Dec. 17 sells for the same price. The same nonstop flight from Tampa costs $219.60." That's a $90 difference in a case scenario, admittedly during a peak travel period. The airport didn't provide us a detailed breakdown of the calculation of the averages.

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Toni Whitt

3:07 pm on Thursday, June 28, 2012

I love Southwest. It's my favorite airline and it has direct flights to where my mom lives. I love to fly in and out of SRQ, but when I compare convenience on trips to visit my mom, Tampa is much more convenient with its direct flight and cheaper tickets. I do support SRQ when I can, but I won't be signing any pledges.

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Jim Diefenderfer

3:36 pm on Thursday, June 28, 2012

SRQ could have a Parking Incentive for Business Travel. One to Three Days - Parking Free in Long Term Lot. After 3 Days - Discount.
Other travelers - with Airline Ticket Discount Parking on Sliding Scale.
I can Park Offsite at Tampa for $7.00/day with one day free after 6 days. Am bussed to,and picked up, at Gate upon arrival from flight. Since it takes me from my home in Sarasota 1/2 hour to SRQ, and one and 1/4 hours to TPA, with lower costs and direct flight to Northeast from TPA, SRQ is hard to use.
Also, when people are visiting and arrive at SRQ, to only have 20 minutes free parking for pickup is cheap. Tampa allows 1 hour free !!!!!

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Mike

10:45 pm on Thursday, June 28, 2012

The parking lot is run by a private company called Republic Parking Systems or something like that.

Jim Diefenderfer

3:39 pm on Thursday, June 28, 2012

Correction on my latest comment.

It takes me 75 minutes to get to TPA. (Not 1/4 hour as stated !).

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Gretchen

7:06 am on Friday, June 29, 2012

A lot of us from Ohio would love a direct flight from Dayton to Sarasota. Something that compares with the price going into Tampa ....see what you can do...

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Mary Taylor

7:29 am on Friday, June 29, 2012

I have flown Air Tran from Chicago Midway to SRQ. When service stops next month we will have to start flying into Tampa as non of the other airlines servicing SRQ fly out of Midway. Need more flights between MDW & SRQ.

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Jim Diefenderfer

11:10 am on Friday, June 29, 2012

As to my previous comment relative to SRQ Parking - It may be run by a private company, but SRQ has in their budget money collected from Parking. Therefore, I assume that SRQ could give more slack on Parking fees etc.

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Terry Edwards

7:48 pm on Tuesday, July 10, 2012

I have flown into SRQ for 50 years and saw the change when the airport was renovated. No longer the friendly walk to the plane kind of place. And along with the modification came the price increase and loss of airlines. I fly from Detroit and it is almost imposssible to come to SRQ. It isn't such a small town place anymore. I hate having to drive to TPA from Lido Key to catch a flight, getting there an hour and a half to two hours before flight time to get through TSA. Bring back convenient SRQ.

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Charles Schelle

1:52 pm on Wednesday, July 25, 2012

Update: Delta to offer direct flights to BWI, Pittsburgh airports in time for spring training http://patch.com/A-wyxY

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Carole Buckner

9:48 am on Saturday, August 4, 2012

We have been going to Srq from Bwi for 30 some years. I don't know what we will do without non-stop. The Srq airport is wonderfully bright and we love the fish. It has evolved from walking down the steps to a small hut. Any ideas on the best way to get to you in the shortest time, ?

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Jeff Valcourt

1:04 am on Sunday, August 19, 2012

Jeff

I fly from Reagan National non stop to SRQ for business and for pleasure. I have an office in Bradenton and a condo on Longboat Key. More people are flying direct from DCA for vacations and business. I love how easy and pleasant it is to arrive at or depart from SRQ. "Meet you at the big fish tank"

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David Binder

10:04 am on Sunday, August 19, 2012

I love flying into SRQ from ATL for vacation every summer ! It's so convenient because we stay on Siesta Key. The airport is clean, beautiful, & the employees are so friendly (well except for the TSA agents). BUT this year with AirTran no longer servicing SRQ I had to look for a substitute. My options were to fly into SRQ on Delta for $320 (round trip) or fly into TPA for $96 on AirTran. Yes that's round trip ! So as much as I LOVE SRQ I have to look for the deal. Hopefully in the future there will be more economical options available.

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Kathryn Baker

12:49 pm on Sunday, September 16, 2012

I use SRQ almost every time I fly.....I hate driving to Tampa and I prefer our smaller airport, less craziness. However, there are not always flights available that people need.

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