Sarasota residents celebrated Neighborhood Toy Store Day at Children's World today. 

Neighborhood Toy Store Day is a celebration of local toy stores and how they are connected to their communities.  Hundreds of independent toy stores across the country participated. Locally, Children's World had free entertainment with The Amazing Kenny making the most amazing balloon creatures, lots of free giveaways, contests, games and more.

There were Marines present to help kick of the local Toys for Tots drive, and in addition to the items customers purchased to put in the collection box, Children's World donated 20% of the day to ensure kids have a great holiday who might not otherwise have one.  

Children's World was recently recognized as the national runner-up Independent Small Business of the Year for it's involvement with the community with events like this.

Children's World regularly holds in-store events, and always provides special help like free gift wrapping. 

Children's World will also be a Toys For Tots collection point the entire holiday season, and will provide something special for those who contribute.