Working with Manatee based brand design firm Boost Studio, Willis Smith Construction made the decision to streamline the logo to better represent the brand as its own company, while still paying homage to the company’s history. The design still reflects the familiar red and black banding but with a rejuvenated simplicity. The design is a modern, professional feel that echoes the company’s evolution throughout the years. The familiar “A” of Willis Smith Construction has been removed in conjunction with giving the name a more prominent and bold appearance. David Sessions, President and CEO of Willis Smith, said “finding a new image to represent who we are now as a company, while maintaining brand recognition and history was our priority. This design does just that. In addition, our clients, subcontractors, and the community refer to us as simply ‘Willis Smith’ - the logo change reflects this”.
The company plans to begin the roll out with its job site signs. The most prominent display will be at the corner of Main Street and Ringling Boulevard at the firm’s current renovation of the historic Sarasota County Court House Clay Tile Roof.
Willis Smith Construction Inc. is a construction management firm headquartered in Lakewood Ranch primarily serving Southwest Florida since 1972. The company’s longstanding reputation for quality construction assures its clients in the areas of commercial, industrial, education, healthcare, museum specialty work and sustainable construction. The firm is also a member of the Florida Green Building Coalition, the U.S. Green Building Council and Sustainable Sarasota and currently has 15 LEED accredited professionals on staff. Willis Smith Construction is well established as the regional industry leader for green construction expertise.
