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Local Voices

Sarasota Marketing Expert Tapped to Speak at National Conference

SARASOTA, Fla. (April 1, 2014)

Sam Stern, founder of the mHealth marketing firm Modallic, will present 
“Storytelling with Purpose: Get YOUR Story Straight,” at the inaugural Health IT Marketing & PR Conference April 7 in Las Vegas.  

Organized by HealthcareScene.com and InfluentialNetworks.com, this national conference focuses on business-to-business marketing for healthcare systems. Speakers will discuss the latest trends, techniques and tools in digital and content marketing and public relations. 

Drawing on his 35-plus years experience in communications and strategic brand development, Stern will share his thoughts on the importance of creating meaningful stories as a strategy for new business success.

“Storytelling is a powerful tool that brings informed and passionate clients to your business,” Stern said. “More and more consumers are looking to be inspired by a brand. By engaging them through storytelling, you’re motivating them on a deeply personal level.”  

A partner and co-owner of three communication firms, Stern is focused on leveraging his clients’ brands and creating meaningful strategies that produce measurable results.  He is a key player in Sarasota’s growing mHealth scene, using his passion for mobile health to engage with companies around the world.  Specializing in startup health IT companies, Stern coaches digital health businesses looking for standout marketing solutions on his blogmHealthMarketer.com.


About Modallic:
Modallic is the first-of-its-kind communications and marketing firm dedicated to helping mHealth and digital healthcare technology companies position their brands in an increasingly growing and competitive marketplace. Using its signature Chicane Approach, adopted from technology’s agile workflow, Modallic works with entrepreneurial C-level executives to create brand stories through strategic and digital communications. For more information, please visitwww.modallic.com or call 941-421-0544. 

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