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Winn-Dixie Announces Ten Week Price Freeze on Hundreds of Items

At a time when customers are working hard to stretch their budgets, Winn-Dixie today announced it will freeze prices over a ten week period on hundreds of products customers buy every day across every category and department across the store.

“We are working hard to provide our customers the products they want at prices they can afford,” said Mary Kellmanson, Winn-Dixie’s senior vice president of marketing. “Add a great selection of high-quality products, combined with extra attention to customer service, and we believe we’ve made shopping better and more affordable for our customers.”

The first wave of Dependable Deals coincide with back to school, not only helping customers save on every day grocery and household items, but helping get the family ready for school even easier and more affordable.  Items frozen and offered at great prices for at least the next ten weeks include: Dove Soap, Ritz Crackers, Skippy Peanut Butter, Red Baron Pizza, Classico Pasta Sauce, Duncan Hines Brownies, Del Monte vegetables, Special K Bars, Scott Bath Tissue, Era Liquid Detergent, Oscar Meyer Selects, Hormel Cooked Ham and hundreds more. Customers can learn more about Dependable Deals by visiting www.winn-dixie.com.

In addition to Dependable Deals, Winn-Dixie offers a comprehensive suite of savings programs, including the Winn-Dixie Reward Card and savings tied to its fuelperks! fuel rewards program, $4/$10 generic pharmaceuticals, and weekly sales solutions including BOGOs, 10-for-$10s, Make-A-Meals, What-A-Deals, and other hot offers.  Winn-Dixie also offers eCoupons, a convenient way to load savings to the Winn-Dixie Reward Card and have them redeemed automatically with a swipe of the card, right at the register.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the ninth-largest traditional supermarket chain in the United States. Founded in 1925, Winn-Dixie employs nearly 40,000 associates who serve customers in 479 grocery stores and 368 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie is a well-known and well-respected regional brand with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.winn-dixie.com and www.biloholdings.com.

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