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Community Corner

Introduction to Search Engine Optimization

Presented by HuBED

Registration Info:
https://ed.hubsarasota.com/training/details.php?offering=9
HuBED Members: $60
Non-Members: $80

Search Engine Optimization (SEO) is part science and part art. Since Google remains the uncontested leader in online search, with nearly 7 out of 10 searches, it's vitally important to the success of your business to appear on the front page of Google (organically, not as a paid ad). If you're like most business owners, you know how frustrating this can be. There's so much information out there about SEO it will make your head spin.

In this 3-hour workshop, we will simplify the concept of SEO and the steps you need to take to optimize your site, increase your ranking on Google, and bring more customers to your door. You'll leave knowing how to increase your web traffic as well as the important questions to ask potential web developers or SEO firms.

What you'll learn:
  • What is SEO?
  • Why is it so important?
  • SEO Simplified.
  • The top 3 things you can do for better ranking results.
  • The difference between "good" (white hat) SEO and "bad" (black hat) SEO.
  • Tips and little-known "tricks".
  • The most overlooked aspect to your online success.
  • Three things your competitor probably isn't doing when it comes to search optimization, and why you should.
Who Should Take This:
Anyone who has a website that wants to understand the basics of using search to drive more traffic to that site business owners, bloggers, service providers and consultants.

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